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Launching 28 February 2027 with 50 early-bird spots

Stop losing deals in your WhatsApp.

SmartAgent Plus is the CRM for real estate agents and brokers across Africa. Every enquiry from WhatsApp, your Facebook and Instagram pages, Google and your website lands in one place, with the follow-ups sent for you.

Join the waitlist Talk to sales
Free to joinEarly-bird price guaranteedEarly access on 25 February 2027
Buyer pipelineThis month
New leads38
Viewings booked14
Follow-ups due6

New lead

Kofi A.3-bed, East Legon, Accra
Ada O.Lekki rental, Lagos
Wanjiru K.Kilimani, Nairobi

Qualified

Thabo M.Sandton, budget confirmed
Tunde E.Ikoyi 2-bed

Viewing

Efua M.Sat 10:00
Chidi N.Tue 15:30

Won

Adwoa K.Lease signed
WhatsApp enquiry 9:04pm
Hi, is the 3-bed in East Legon still available?
Reply sent in seconds. Kofi is added to your pipeline, with a call booked for 9am tomorrow.

You're not losing deals to better agents. You're losing them to faster follow-up.

Leads buried in chats

Enquiries arrive on WhatsApp, Instagram and phone calls. By Friday, Monday's hot lead is 200 messages down.

Follow-ups you meant to send

The client who said "call me next month" never hears from you again, and rents or buys through someone else.

No record when they return

Budget, area, what they viewed: it lives in your head or a notebook, so your business can't grow past you.

Gloria KweiLicensed broker · Founder, Greyline Property Advisory · Co-founder, SmartAgent Plus

Why I built SmartAgent Plus

I needed it when I started. So I built it.

When I started as a broker in Accra, my whole business lived in my phone. Enquiries came in on WhatsApp, Instagram, Facebook and phone calls, and keeping track of every one of them depended on my memory.

I looked for a CRM that fitted the way we work here: WhatsApp first, priced for African agents, with support in our time zone. I couldn't find one. The good systems were built for other markets.

So, drawing on my background in information systems, I built the system I needed for my own brokerage, Greyline Property Advisory: every enquiry in one place, follow-ups that run themselves, and a record of every client and every deal.

It changed how I work. My brokerage stopped depending on what I could remember and started running like a real business. SmartAgent Plus is that same system, ready for you.

"I didn't want a hustle. I wanted a real business: one I could measure, grow, and one day hand over."
Join the waitlistTalk to our team

It doesn't matter where the enquiry comes from. It lands in your CRM.

Clients reach you on WhatsApp, your Facebook and Instagram pages, your ads, Google and your website. SmartAgent Plus brings every one of them into a single inbox, creates the contact, adds them to your pipeline and starts the follow-up, so no enquiry gets lost, whichever door it came through.

WhatsAppChats and voice notes from your business number
Facebook pageMessages and comments on your page
InstagramDMs and comments on your posts
Facebook and Instagram lead adsEvery form someone fills in on your ads
Google Business ProfileMessages and calls from Google Search and Maps
Your websiteChat, contact forms and booking button
EmailEnquiries sent to your business email
Phone and SMSCalls, texts and missed calls, with an instant text back
SmartAgent PlusOne inboxContact created and taggedAdded to your pipelineInstant reply and follow-up

One app to run your property business, from first enquiry to closed deal.

SmartAgent Plus brings your WhatsApp, Facebook and Instagram enquiries, your clients, viewings and follow-ups into one place on your phone and laptop. It arrives set up for how we sell property here, so you use it from day one instead of building it yourself.

1

Capture every lead

WhatsApp, Facebook, Instagram, email and website forms land in one inbox and become a contact automatically.

2

Follow up automatically

Instant replies, viewing reminders and check-ins go out on time, even while you're at a viewing.

3

Close and get referred

See every deal by stage, then ask happy clients for Google reviews and referrals without lifting a finger.

Everything a serious agent needs. Nothing you have to build.

Contacts and CRM

Every client, budget and preferred area, searchable in seconds.

Unified inbox

WhatsApp†, Facebook, Instagram, email and SMS in one thread.

Ready pipelines

Buyer, tenant, seller and landlord, with the stages and follow-ups already set up.

Automations

Replies, reminders and follow-ups that never forget.

Viewing bookings

A booking link clients use, with automatic reminders.

Listing pages

Your own website and a clean page for every listing.

Google reviews

Ask happy clients for reviews automatically.

E-signatures

Send tenancy and representation agreements to sign online.

One login instead of six different apps.

Everything below comes with Solo, Team and Brokerage, so you can stop paying for separate tools for your website, email, social media, bookings and e-signatures. Starter includes the core CRM; the comparison table under Packages shows exactly what's in each plan.

Win more leads

  • Website chat that turns visitors into leads
  • Facebook and Instagram lead ads flow straight into your pipeline
  • Google Business Profile messages in your inbox
  • Forms, surveys and quizzes to qualify buyers
  • QR codes and tracked links for signboards and flyers

Never miss a client

  • Missed-call text-back, with the optional business phone number*
  • Optional business phone number with call tracking and recording*
  • WhatsApp† and SMS broadcasts to your whole list*
  • Tasks and reminders on every deal
  • Birthday and anniversary messages that send themselves

Market yourself

  • Website and blog builder
  • Email campaigns with ready-made templates
  • Social planner for Facebook, Instagram, LinkedIn, TikTok and Google
  • Ad manager and ad reporting for Facebook and Google
  • Branded listing pages you can share anywhere

Sell and get paid

  • Invoices, estimates and payment links
  • Documents and e-signatures for agreements
  • Online booking for viewings and consultations
  • Pipelines that show the value of every deal

Grow your business

  • Courses and a client community, for example a first-time buyer course
  • Reporting dashboards and lead-source tracking
  • Google review requests and replies
  • Optional AI assistant for replies, content and calls*
  • The SmartAgent Plus app for iPhone and Android

* Calls, SMS and AI are pay-as-you-use from your account wallet, only if you use them.

Turn your hard work into a business with real value.

When every lead, client and deal lives in one place instead of in your phone and your head, your agency stops depending on you remembering everything. It becomes a business you can measure, grow, and one day sell or pass on to the next generation.

A business you can sell or pass on

Your clients, their history and every deal live in one system, not in one person's phone or memory. That's what gives an agency real value: something you could sell one day, or hand over to your children.

Know whether you're making money

Every deal and commission is recorded, with invoices and payments in one place. See what you earned by month, by area and by type of deal, and what's coming in next.

See what brings in business

Know which platform, ad, referral or website page each client came from, so you put your time and money into what actually works.

Survive a lost or stolen phone

Contacts and conversations are stored safely online, not on one handset. Change phones, lose one, and keep every client and every chat.

Grow a team without the chaos

Hand leads to new agents, see who is following up, and keep your clients when someone leaves. Your business doesn't walk out of the door with them.

Take a day off

Replies, reminders and follow-ups keep running while you rest, travel or show a property. The business doesn't stop when you do.

More repeat and referral business

Past clients get a message on their birthday and the anniversary of their deal, so they remember you when they, or their friends, are ready to move again.

Records that banks and partners trust

Clean records of your deals and income help when you apply for finance, bring in a partner or show a buyer what your agency is worth.

Most CRMs are built for American agents. SmartAgent Plus is built for how property is sold across Africa.

WhatsApp-first

Because that's where our clients are.

African deal types

Rentals paid upfront, land with title checks, diaspora buyers, off-plan sales.

Support in African time zones

Help from people who work in African property markets.

Stable dollar pricing

Prices are in US dollars, so your plan doesn't change with exchange rates.

Pick the package that fits your business.

Starter

One agent getting started, 1 user

$10 /month

$120 billed yearly

  • WhatsApp not included: add it for $16 a month†
  • Facebook, Instagram, email, SMS and website chat in one inbox
  • Ready pipelines, follow-ups and reminders
  • Booking calendar, Google reviews and the SmartAgent Plus app
  • Free video Academy
Be first to try Starter
Early-bird price, 50 spots

Solo

Independent agent, 1 user plus 1 assistant

$25 /month

$300 billed yearly

  • Everything in Starter, plus:
  • An assistant login
  • Listing pages, website and blog
  • Social media planner
  • The SmartAgent Plus app
  • Free video Academy, or paid onboarding if you want help
Be first to try Solo

Team

Up to 5 people sharing one account

$49 /month

$588 billed yearly

  • Everything in Solo
  • Lead assignment within the team
  • Team reporting
  • Free video Academy, or paid onboarding if you want help
Be first to try Team

Brokerage

6 or more agents, each with their own account

from $21 /agent/month

$23 per agent for 6–10 agents, $22 for 11–20, $21 for 21 or more, billed yearly. Each price includes that agent's WhatsApp number ($10).

  • Each agent works independently, and their leads stay theirs
  • The same proven pipelines and templates for every agent
  • One invoice for all your agents
  • Free video Academy, or brokerage onboarding for your agents
Brokerage details

All prices are in US dollars. Starter doesn't include WhatsApp; adding it costs $16 a month, so if you want WhatsApp, Solo is the better deal. Solo and Team include one WhatsApp number (shared on Team). Brokerage prices are per agent, from 6 agents (5 or fewer people use Team), and each includes that agent's own WhatsApp number. No set-up fees. Early-bird members on annual plans get 14 months for the price of 12 and a price locked for 3 years. See exactly what's included and what costs extra.

Everything included in each package

FeatureStarterSoloTeamBrokerage
Who it's forOne agent getting startedOne agentUp to 5 people, one shared account6+ agents, own account each
Users11 + an assistantUp to 51 + an assistant per agent
WhatsApp number included ($10 of the price)†Add-on, $16/month11, shared1 per agent
Unified inbox: WhatsApp†, Facebook, Instagram, email, SMS, web chat✓ WhatsApp with add-on✓✓✓
Contacts, pipelines and deal values✓✓✓✓
Automated follow-ups, reminders and birthday messages✓✓✓✓
Calendar and online booking for viewings✓✓✓✓
Website, blog and listing pages–✓✓✓
Forms, surveys, quizzes and QR codes✓✓✓✓
Facebook and Instagram lead ads into your pipeline✓✓✓✓
Email campaigns and automated emails (5,000 a month included)✓✓✓✓
WhatsApp† and SMS broadcasts*SMS; WhatsApp with add-on✓✓✓
Social media planner: Facebook, Instagram, LinkedIn, TikTok, Google–✓✓✓
Google reviews: automatic requests and replies✓✓✓✓
Google Business Profile messages✓✓✓✓
Business phone number with missed-call text-back (optional add-on, where available)*Add-onAdd-onAdd-onAdd-on
Ad manager and ad reporting for Facebook and Google✓✓✓✓
Invoices, estimates and payment links✓✓✓✓
Documents and e-signatures✓✓✓✓
Courses and client community✓✓✓✓
Reporting and lead-source tracking✓✓✓✓
Optional AI assistant*✓✓✓✓
Ready-made real estate pipelines and templates✓✓✓✓
Lead assignment within the team––✓–
The SmartAgent Plus app for iPhone and Android✓✓✓✓
One invoice for all agents–––✓
OnboardingFree Academy; help from $79Free Academy; help from $79Free Academy; help from $79Free Academy; agent training from $149

* Calls, SMS and AI are pay-as-you-use from your account wallet, only if you use them. On Solo, Team and Brokerage your WhatsApp number is already in the price; on Starter it's a $16-a-month add-on.

What's included, and what costs extra.

Your plan price covers the software and everything listed as included. A few things depend on how much you use them, so they're paid as you go from a prepaid wallet in your account. You top it up yourself, see every charge, and nothing is taken without it showing there.

Included in your plan

  • Every feature in the comparison table for your plan
  • Your WhatsApp number (Solo, Team and every Brokerage agent)
  • The SmartAgent Plus app for iPhone and Android
  • 5,000 emails a month (campaigns and automated follow-ups)
  • Free video Academy, and WhatsApp support in business hours
  • Unlimited contacts

Pay as you go, from your wallet

  • WhatsApp messages, at Meta's own rate with no markup from us (details below)
  • SMS and phone calls, at cost, if you use them
  • AI assistant, charged per use, only if you switch it on: about 20 US cents for each new lead it replies to and qualifies
  • Emails over 5,000 in a month: about $0.70 per extra 1,000

Optional add-ons

  • WhatsApp for Starter: $16 a month
  • Business phone number with missed-call text-back: number and calls at cost, where numbers are available in your country
  • AI assistant monthly plan: $65 a month, instead of paying per use
  • Onboarding help and website integration: one-time, from $79 (see Getting started)
  • Your own website domain name: bought separately, usually $10–20 a year

Give every agent their own CRM, for less than they'd pay alone.

With the Brokerage package, you buy accounts for your agents in one go. Each agent runs their own business on their own account, and your brokerage gets a better price, a consistent brand and a reason for good agents to join you.

Bulk pricing per agent

Pay $23, $22 or $21 a month per agent on annual billing instead of the $25 Solo price, and each price already includes that agent's WhatsApp number. The more agents you add, the less each one costs.

Every agent works independently

Each agent has their own account, pipeline and WhatsApp number. Their clients and leads stay private to them, which makes the offer easy for agents to say yes to.

The same proven set-up for everyone

Every agent's account comes with the same ready-made pipelines, templates and follow-ups, so your whole brokerage works the same professional way from day one.

One invoice for everyone

Pay for all your agents in one payment. Add agents at any time and new accounts are billed from the day they start.

A reason to join you

Offer new agents a ready-made CRM on their first day. It's a practical reason to choose your brokerage over the one down the road.

Accounts that move with your team

If an agent leaves, their place passes to the next agent you bring in. The agent who left can keep their own account by moving to the Solo plan.

Early-bird brokerage offer

The first 10 brokerages to join get their per-agent price locked for 3 years, 2 bonus months on annual plans, a private onboarding session for their agents, and no set-up fee on any billing plan.

Talk to our brokerage team

Set yourself up for free, or let us help.

Every account comes with the SmartAgent Plus Academy: short videos that take you from sign-up to your first automated follow-up. You only pay for onboarding if you'd like us to help.

Self-guided

Free

Start straight away, at your own pace

  • Academy of short how-to videos, one task each
  • Quick-start path: live in about 30 minutes
  • Printable set-up checklist
  • Weekly live Q&A and WhatsApp support in business hours
Early-bird offer: free for the first 50

Guided onboarding

$79 one-time

Two sessions, used within 30 days

  • Two 45-minute live screen-share sessions
  • We connect WhatsApp, Facebook, Instagram and Google Business with you
  • We import up to 1,000 of your contacts
  • Booking link and your first 3 automations set up together
  • 14 days of priority WhatsApp support
Early-bird offer: $99 for the first 50

Done-for-you set-up

$199 one-time

Ready within 7 working days

  • Everything in Guided onboarding
  • We build your agent website and first 3 listing pages, or connect the website you already have
  • We import and tag up to 3,000 contacts
  • Message templates personalised with your name and areas
  • Google reviews and social planner connected
  • 45-minute handover session and 30 days of priority support
Already have a website? We'll connect it.

We link your existing website to SmartAgent Plus: your contact forms, chat widget and booking button send every enquiry straight into your CRM, and visitor tracking shows which pages bring leads. Works with WordPress, Wix, Squarespace and most other sites. Done within 5 working days.

$99 one-time

$70 with Guided onboarding ($149 together).
Included free with Done-for-you set-up.

Brokerage onboarding

Two 60-minute group training sessions for all your agents, one session for the owner or office manager, contact import for each agent (up to 500 each) and a WhatsApp help group for 30 days. $149 for up to 10 agents, $249 for 11 or more. Early-bird offer: half price for the first 50 customers.

The early-bird offer applies to the first 50 customers who choose assisted onboarding. Onboarding is a one-time fee and is optional on every package.

Ready now, or want to talk first? Both are one click away.

Be the first to try it

SmartAgent Plus opens on 25 February 2027. Join the free waitlist and get 72 hours' early access to the 50 early-bird spots, with the early-bird price guaranteed.

  • Free to join, nothing to pay now
  • Early-bird price locked for 3 years
  • Refer 3 agents for priority early access
Join the waitlist

I'd like to talk to someone first

Book a 15-minute call with our sales team. We'll call you on WhatsApp at the time you choose and answer every question about packages, set-up and moving your contacts.

  • Pick a day and time that suits you
  • Reminder on WhatsApp and email
  • No obligation
Talk to sales

Book a 15-minute call with our sales team.

Tell us a little about your business and pick a time. We'll call you on WhatsApp and answer every question. Not ready to talk? Join the waitlist.

Your details

Choose a day

Choose a time

Before you ask.

When can I sign up?

SmartAgent Plus opens on 25 February 2027. Join the free waitlist now: you'll get your private early-access link 72 hours before checkout opens to everyone, with the early-bird price guaranteed. Nothing to pay until then.

Can I talk to someone before I buy?

Yes. Book a 15-minute call with our sales team and we'll call you on WhatsApp at the time you choose.

Do I need to be good with technology?

No. SmartAgent Plus comes set up for real estate, and the free Academy videos walk you through every step. If you'd rather have help, Guided onboarding is $79 and Done-for-you set-up is $199, one-time.

Can I bring my existing contacts?

Yes. We help you import them from your phone, Excel or Google Sheets.

Does it work with my WhatsApp?

Yes, SmartAgent Plus connects to your WhatsApp Business number so your chats land in one inbox. The number is included in Solo, Team and Brokerage. Messages follow Meta's charges: your first 1,000 replies each month are free. See how WhatsApp charges work.

What else will I pay for?

Your plan covers the software, your WhatsApp number (except on Starter), the SmartAgent Plus app and 5,000 emails a month. WhatsApp messages are charged by Meta: your first 1,000 replies each month are free, and reminders and broadcasts cost a few cents or less each, passed on with no markup. SMS, calls and the AI assistant are pay-as-you-use, only if you use them. See every cost, with an example.

Is there a cheaper plan?

Yes. Starter is $10 a month on annual billing, for one user, with Facebook, Instagram, email, SMS and website chat in one inbox, plus pipelines, follow-ups, bookings, Google reviews and the SmartAgent Plus app. It doesn't include WhatsApp; adding it costs $16 a month, which makes Starter more expensive than Solo. If your clients message you on WhatsApp, Solo at $25 is the better deal.

If I connect my Gmail or Outlook, do I still pay for email?

Your one-to-one emails can go through your own Gmail or Outlook once it's connected. Campaigns and automated follow-ups go through our email service, because Gmail and Outlook limit bulk sending. Either way, 5,000 emails a month are included in your plan, which covers most agents; beyond that it's about $0.70 per extra 1,000.

Can my team use it too?

Yes, in two ways. On Team, up to 5 people share one account and one WhatsApp number, with lead assignment and team reporting. On Brokerage, every agent gets their own independent account and WhatsApp number at a bulk price, from 6 agents upwards. Five people or fewer? Team is the better fit.

If an agent leaves our brokerage, what happens to their account?

The place belongs to the brokerage and passes to the next agent you bring in. The agent's own clients and data are theirs, and they can keep their account by moving to the Solo plan.

I already have a website. Can I keep it?

Yes. We can connect your existing website so its contact forms, chat and booking button send every enquiry into SmartAgent Plus. It's $99 one-time, $70 when added to Guided onboarding, and included with Done-for-you set-up.

Do I have to pay for onboarding?

No. Most agents set themselves up with the free Academy videos in about 30 minutes. Paid onboarding is only for people who want us to help or to do it for them. The first 50 customers who choose help get Guided onboarding free or Done-for-you set-up for $99.

What if it's not for me?

You get a full refund within 14 days.

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